By Abhik Sengupta: After replacing the blue bird logo with an ‘X’ logo, the Twitter app has received a fresh new look. Now, all Twitter platforms, including Twitter for browsers and the app for iOS and Android, feature the ‘X’ name and logo. Users can see the update by downloading the latest version from the Apple App Store and Google Play.
The update description states, “We made improvements and squashed bugs so X is even better for you.” Interestingly, the subscription service remains named Twitter Blue, but that might change in the future as well.
While the new update does not bring any features, X’s (formerly Twitter) owner, Elon Musk, anticipates big changes in the coming months. Musk wants to transform the X app into an “everything” app, which goes beyond publishing and resharing posts. The app already lets subscribers post lengthy videos. Some users, including Apple, used the opportunity to publish the first episode of its new originals on the platform to create hype.
Additionally, X now lets users in select regions sign up for an ad-revenue sharing programme, similar to YouTube. It essentially means that users can earn money for their tweets or whatever that might be called later.
Musk has said that Twitter’s transition to X is not merely a rebranding. He further said in a post, “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing… In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird.”
Meanwhile, the social media company has gotten rid of the big bird logo on its HQ in San Fransisco and placed a giant X log atop the building. However, residents around the Market Street headquarters are unhappy with the brightness of the logo. An X user @itsmefrenchy123 said they would be “LIVID” over the bright logo, imagining it “right across from your bedroom.
The San Francisco’s Department of Building Inspection has also opened an investigation into the giant logo, stating that it might be in violation of permitting rules. According to Reuters, citing an inspector, Twitter was denied access to the roof. The inspector noted one representative said the sign was temporary.